Menu Engineering
Menu engineering is the process of creating and managing a restaurant's menu to optimize revenue, improve customer satisfaction, and enhance profitability.
| Item | Sold | Price | Cost | Food Cost | Item Sales | Item CM | Menu CM | Menu Mix | CM Score | Mix Score | Grade | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
$ | $ | 25.0% | $ 5,455.80 | $ 9.74 | $ 4,090.80 | 22.3% | LOW | HIGH | Plow Horse | |||
$ | $ | 25.0% | $ 5,696.20 | $ 11.24 | $ 4,271.20 | 20.2% | LOW | HIGH | Plow Horse | |||
$ | $ | 39.0% | $ 7,247.10 | $ 15.24 | $ 4,419.60 | 15.4% | HIGH | LOW | Puzzle | |||
$ | $ | 32.6% | $ 7,356.80 | $ 15.49 | $ 4,956.80 | 17.0% | HIGH | LOW | Puzzle | |||
$ | $ | 25.0% | $ 5,946.50 | $ 12.74 | $ 4,459.00 | 18.6% | HIGH | HIGH | Star | |||
$ | $ | 80.1% | $ 1,798.80 | $ 2.99 | $ 358.80 | 6.4% | LOW | LOW | Dog | |||
| Totals | 1880 | $ 33,501.20 | $ 22,556.20 | |||||||||
| Calculations | Popularity (Median): 17.8% | Avg. Contribution Margin: $ 11.24 | ||||||||||
Menu Engineering Metrics
Item Sales
Total revenue from this item: Price × Number of items sold
Item CM (Contribution Margin)
Profit per item: Price - Cost
Menu CM
Total profit from this item: Item CM × Number of items sold
Menu Mix
Percentage of total items sold: (Items sold ÷ Total items sold) × 100%
CM Score
HIGH: Above median contribution margin
LOW: Below median contribution margin
Mix Score
HIGH: Above median menu mix percentage
LOW: Below median menu mix percentage
Menu Item Categories
High CM, High Mix
Keep and promote these high-profit, popular items
Low CM, High Mix
Consider price increases or cost reduction
High CM, Low Mix
Consider promoting more to increase sales
Low CM, Low Mix
Consider removing or completely revamping
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